“The Marathon Continues” trademark dispute with Nipsey Hussle Estate

by Williametta Garnett

Samuel Asghedom who also goes by Blacc Sam, the brother of Nipsey Hussle and administrator of the late rapper’s estate, filled a trademark infringement lawsuit Oct. 10 against Tia Hollis and the Crips LLC, in U.S. District Court in California.

Asghedom is suing the Crips LLC and Hollis – a managing member who owns a majority in the Crips LLS, which is not associated with the LA street gang for trademark infringement, false advertising and unfair competition over their use of the catchphrase “The Marathon Continues.”

According to the lawsuit, in 2019, the Crips LLC filled an application for a trademark for use of the phrase “The Marathon Continues” on education manuals for community organization and gang prevention.

The phrase was made known and used by Asghedom’s late brother Nipsey Hussle. Nipsey Hussle started the Marathon Clothing line in 2011 based on his catchphrases “the marathon” and the “marathon continues” for his two mixtapes he released under All Money Inc. In 2012, he opened his store in Crenshaw Plaza, called Marathon Clothing store name selling T-shirts, sweaters, beanies, hats, and sweatshirts, among other items. Nipsey subsequently trademarked the phrases for use on his clothing line.

After learning of the filing, Asghedom initiated a notice with the trademark office opposing the Crips’ use of the mark, but he alleges they have continued to use the phrase for commercial purposes. Asghedom is asking the court to order the Crips and LLC and Hollis to destroy all unlawful products and to compensate Nipsey’s estate for any advertising and other expenses to dispel public confusion.

Nipsey Hussle passed away on March 31, 2019, his fans and family are still mourning his loss and honored his memory with love and respect. His family and estate will do everything in their power to preserve and protect Nipsy’s legacy by any means, including taking legal action against those who would violate his memory.

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