Luka Doncic is Suing His Mother

In early September of this year, Dallas Maverick’s Luka Doncic filed a petition for trademark control in legal conflict with his mother. According to documents released by his law firm, Brown Rudnick, Doncic filed a petition with the United States Patent and Trademark Office to have his mother Mirjam Poterbin's registration for the trademark "LUKA DONCIC 7" cancelled.

During his rookie season in 2018, Doncic granted his mother permission to register his name as a trademark. Stein claims that the Mavericks star made a written attempt last year to get his mother's business to give up the trademark, but nothing came of it. Early in his NBA career, Doncic employed that logo, which had his name with an upside-down 7 for the "L" and another 7 for the "D" to include his jersey number. According to the appeal, Poterbin gave him "assistance and guidance for his off-court business opportunities" at the time.

According to The Dallas Morning News, Doncic unveiled a new logo in September 2021, roughly a month after signing his historic $207 million rookie supermax deal extension with the Mavericks. This one—"77" arranged to resemble the letter "LD" with the contour of the letter "S" for Slovenia—has appeared on all of his Jordan Brand footwear and apparel, as well as on any humanitarian and commercial activities he has since pursued.

In June 2021 and April 2022, respectively, Doncic's company, Luka99 Inc., submitted trademark registration requests for the name "LUKA DONCIC" for all tangible goods and services. However, because Poterbin has refused to give up the "LUKA DONCIC 7" trademark despite numerous attempts at private negotiations and more than a year after Doncic's initial formal request, the USPTO has not granted the applications.

Welp, we all know the saying “sometimes it be ya own people…” and that is definitely the case in this instance. Hopefully Doncic and his mom can get this all taken care in a fair manner for both parties involved.

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