Kris Jenner files to trademark her famous catchphrase “You’re doing amazing sweetie!”

In typical Kris Jenner fashion business is always in the works, even a pandemic couldn’t stop her. The business mogul is looking to trademark one of her iconic catchphrase “you’re doing amazing sweetie.” The catchphrase was first said on her hit reality show “Keeping up with the Kardashians” first season aired in 2007 while Kris accompanied Kim Kardashian on to her very sexy modeling shoot for Playboy magazine, however, the catchphrase did not make its impact until 2010. Since, the catchphrase has been one of the most popular memes and gifs off all time. Kris plans to put the saying on products like clothing, greeting cards, cosmetics, and baby onesies.

The catchphrase has been meme for over a decade, in 2018 Kris mocked her famous catchphrase as she played a scene in popstar, Ariana Grande’s “Thank U, Next” music video. Most Recently the phrase made its return when Kylie joined Cardi B and Megan Thee Stallion on their “WAP” video. Emulating the original concept of the catchphrase from season one, Kris stood in the background taking a photo of Kylie on her phone saying “’you’re doing amazing sweetie!!”  

Kris is known for trademarking her creativity, in 2015 Kris sought to trademark the word “momager” a term she uses to describe her role as both mom and business manager to her six children. Kris is checking off her business to-do list, let’s see where the chips will fall for this business mogul.

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