I know, I know. You are probably thinking…not Kanye again, right? He just can’t stay out the news, right? Well this time, it’s not anything negative, but rather interesting to say the least. As you all may or may not recall, earlier this year, Kanye West tweeted on Twitter a photo of a list of priorities that he had jotted down on a piece of paper, which read:
MY FOCUS IS ON
PRODUCTS IN THE
DO NOT ASK ME
TO DO A FUCKING
ASK ME LATER
Welp, it looks like Ye’s thoughts have waivered a bit on NFTs (nonfungible tokens). According to Fortune, there have been 17 new trademark applications filed around Ye’s alter ego, Yeezus as of May 27, 2022…of which are listed for “blockchain-based non-fungible assets,” “currencies and tokens,” and “online retail store services featuring…digital art.” The filings also suggested that Ye (Kanye’s new LEGAL name) may also be preparing to open an amusement park.
So a little history on NFTs, the first one was created on May 3, 2014 by Kevin McCoy and wan named “Quantum”. Quantum is a pixelated octagon filed with different shapes that pulse in a hypnotic way. This NFT sold for over $1.4 million in a Sotheby auction on November 28, 2021…crazy right?! Now you know why there has been so much rave behind the creation of these digital pieces.
In addition to the possible creation of the NFT and amusement park, upon trademark attorney Josh Gerben’s findings (the man that first spotted the filing of the applications), the additional potential fields of use listed among the filings include board games, action figures, Christmas tree ornaments, face masks, retail stores, computer goods, plush toys, subscription services, nail polishes, facial makeup, video games software, and much more. Ye has a very lengthy “intent to use” list here.
As we all know, it’s hard to pinpoint what is up Ye’s sleeves at any given time, but I am sure he is going to shock us all when the cat is officially out the back. Right now, the USPTO (United States Patent and Trademark Office) is still on COVID turn-time, so that’s 12-18 months for final approvals, but as this story develops, we will continue to keep you all posted on the Ye NFT/trademark filing news we come across.