Disney Opposes the Use of Its Trademarked Phrase, ‘Hakuna Matata’

by Khadija Dukes

Image via Wikimedia Commons

Once again, Disney’s most beloved movie, The Lion King, is in headlines, but this time not for its cinematic debut.

On July 31, 2019, Disney filed an opposition with the United States Patent and Trademark Office (USPTO) regarding the mark, Hakuna Matata, according to Lexology.com. The opposition was filed in response to a Chinese company, Qianhai Qisheng Supply Chain Management Shenzhen Co.’s trademark application for the same mark.

The mark, which we all know means “no worries,” was trademarked by Disney in 2003. Shenzhen Co. filed its application with the USPTO on November 2018, just months before the release of the re-imagined live-action film.

In its opposition, Disney argued that Shenzhen Co.’s use of the mark would cause confusion amongst consumers. If the USPTO finds the argument to be valid, they will likely reject Shenzhen Co.’s application.

Due to the widespread use and recognizability of the mark, along with Disney’s clear association with the mark, there is no denying that Disney will have the upper-hand in the upcoming legal battle. Either way, I look forward to seeing who comes out on top.

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