Beyonce Still Unable to Obtain Trademark for Blue Ivy

In true Queen B fashion, Beyoncé will put her family first with business falling.

The global music icon has declared her first-born Blue Ivy Carter “a cultural icon” in her battle to have the name trademarked.In 2012, a few weeks after the birth of Beyoncé’s first born Blue Ivy Carter, Beyoncé filed to trademark the name “Blue Ivy Carter”. According to court documents Beyoncé has been in an ongoing battle since 2017 with wedding planner Veronica Morales, whose company is named Blue Ivy Events.

The world-renowned artistargues that her trademark application is for Blue Ivy Carter — not Blue Ivy.

Morales claims that the “Formation” singer doesn’t intend to actually use the trademark, and that her business would be hurt if she trademarked her daughter’s name. She also argues “that consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world.”

There’s no telling how this will end, however, we do know that the 23- time Grammy Award winner is a powerful force to be reckoned with.

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